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VOL. 11, ISSUE 8 (2025)
A study on the role of consumer attitudes and perceptions towards government regulation on their purchase decisions for cosmetic products
Authors
Shiksha Kumari, Dr. Syed Alay Mujtaba
Abstract
Consumer attitudes and perceptions towards
government regulation play a crucial role in shaping their purchase decisions
for cosmetic products. This study aims to investigate the impact of consumer
attitudes and perceptions towards government regulations on their purchasing
behavior, particularly in the context of the cosmetics industry. The beauty and
personal care industry is highly regulated by governments around the world due
to health concerns related to product safety and efficacy. As consumers become
more aware of potential risks associated with certain cosmetic ingredients,
they are increasingly looking towards government bodies for guidance and
assurance. The reliance on government regulatory bodies has influenced not only
consumers' purchase decisions but also their overall perception of brands that
comply or do not comply with such regulations. This research will explore
factors that shape consumer attitudes and perceptions towards governmental
regulations regarding cosmetic products. By understanding these underlying
factors, companies can better tailor their marketing strategies to address any
potential barriers or misconceptions that may exist among consumers
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Pages:99-102
How to cite this article:
Shiksha Kumari, Dr. Syed Alay Mujtaba "A study on the role of consumer attitudes and perceptions towards government regulation on their purchase decisions for cosmetic products". International Journal of Commerce and Management Research, Vol 11, Issue 8, 2025, Pages 99-102
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