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VOL. 11, ISSUE 8 (2025)
The role of brand reputation in building consumer trust and loyalty in the Indian Market
Authors
Kritika Verma, Dr. JP Gupta
Abstract
Brand reputation is a critical factor in
building consumer trust and loyalty, especially in the highly competitive
Indian market. In this abstract, we will discuss the significance of brand
reputation and its impact on consumer behavior in India.Firstly, it is
important to understand that the Indian market is diverse and complex, with
numerous brands offering similar products or services. This makes it imperative
for companies to establish a strong brand reputation that differentiates them
from their competitors. A positive brand reputation helps build credibility and
increases consumer confidence in a particular brand. Furthermore, consumers in
India place great importance on the trustworthiness of a brand when making purchase
decisions. They tend to rely heavily on recommendations from friends and family
as well as online reviews before buying a product or service. This highlights
the crucial role of brand reputation as it influences purchasing behavior
through word-of-mouth marketing. Moreover; an established brand reputation also
plays a significant role in fostering customer loyalty. Loyal customers are
more likely to repurchase products or services from a trusted brand, thereby
increasing their lifetime value for the company.
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Pages:201-205
How to cite this article:
Kritika Verma, Dr. JP Gupta "The role of brand reputation in building consumer trust and loyalty in the Indian Market". International Journal of Commerce and Management Research, Vol 11, Issue 8, 2025, Pages 201-205
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