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VOL. 11, ISSUE 8 (2025)
A study on the impact of facebook advertising on brand awareness and sales growth
Authors
Satyajeet Priyadarshi, Dr. Vipin Kumar
Abstract
Facebook has become one of the most popular social media platforms in
India, with an estimated 270 million active users as of 2019. With such a vast
audience reach, it is no surprise that brands are increasingly utilizing
Facebook advertising to promote their products and services. However, there is
limited research on the effectiveness of Facebook advertising in India
specifically. This study aims to bridge this gap by examining the impact of
Facebook advertising on brand awareness and sales growth for businesses
operating in India. A mixed-methods approach will be utilized, including
surveys and interviews with both consumers and business owners. The data
collected will be analyzed using statistical techniques such as regression
analysis to determine any significant relationships between Facebook
advertising and brand metrics. The findings from this study have practical
implications for businesses looking to maximize their return on investment from
Facebook advertising. Additionally, it will contribute to the existing
literature on digital marketing in emerging markets like India, where internet
usage patterns may differ significantly from developed countries.
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Pages:215-218
How to cite this article:
Satyajeet Priyadarshi, Dr. Vipin Kumar "A study on the impact of facebook advertising on brand awareness and sales growth". International Journal of Commerce and Management Research, Vol 11, Issue 8, 2025, Pages 215-218
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