ARCHIVES
VOL. 11, ISSUE 9 (2025)
Digital-First businesses and cyber security threats: Navigating risks in modern entrepreneurship
Authors
Dr. N Muruganantham, Dr. A Deepan, P Balaji, S Ismath Fathima, J Albin Joe
Abstract
In the era of digital transformation, entrepreneurship
is increasingly characterized by digital-first business models that leverage
cloud computing, artificial intelligence, big data, and online platforms to
drive growth and innovation. While these technologies enable scalability and
efficiency, they also expose businesses to significant cyber security threats
such as data breaches, ransom ware, phishing, and insider risks. For startups
and entrepreneurs, the challenge lies in balancing rapid digital adoption with
the need for robust cyber security practices. This study explores the
intersection of digital-first entrepreneurship and cyber security, analyzing
the types of risks faced by modern enterprises, their implications for business
continuity, and the strategies required to build resilience. By examining case
studies, regulatory frameworks, and risk management practices, the research
highlights how entrepreneurs can integrate cyber security into their core
business strategies without compromising agility and innovation. The findings
suggest that cyber security readiness is not only a technical requirement but
also a critical determinant of digital trust, consumer confidence, and
long-term sustainability in entrepreneurial ecosystems.
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Pages:20-22
How to cite this article:
Dr. N Muruganantham, Dr. A Deepan, P Balaji, S Ismath Fathima, J Albin Joe "Digital-First businesses and cyber security threats: Navigating risks in modern entrepreneurship". International Journal of Commerce and Management Research, Vol 11, Issue 9, 2025, Pages 20-22
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