International Journal of Commerce and Management Research

International Journal of Commerce and Management Research


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 1, Issue 2 (2015)

M-Commerce-Growing Concept


Meenu Mahajan

Mobile commerce is gaining increasing acceptance. The need for mobility is a pri¬mary driving force behind mobile banking, mobile entertainment and mobile mar¬keting, and is supported by an ever increasing convergence of computers and mo¬bile telecommunication devices. This article examines the conceptual background and existing regulatory framework of this relatively new business field, in order to provide a systematic and comprehensive understanding of m-commerce, including its utility for both consumers and service-providers, so as to make them aware of the new business opportunities arising out of this convergence. Mobile commerce is widely considered to be a drawing force for next generation e-commerce.
Pages : 24-29 | 1615 Views | 526 Downloads