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VOL. 1, ISSUE 2 (2015)
M-Commerce-Growing Concept
Authors
Meenu Mahajan
Abstract
Mobile commerce is gaining increasing acceptance. The need for mobility is a pri¬mary driving force behind mobile banking, mobile entertainment and mobile mar¬keting, and is supported by an ever increasing convergence of computers and mo¬bile telecommunication devices. This article examines the conceptual background and existing regulatory framework of this relatively new business field, in order to provide a systematic and comprehensive understanding of m-commerce, including its utility for both consumers and service-providers, so as to make them aware of the new business opportunities arising out of this convergence. Mobile commerce is widely considered to be a drawing force for next generation e-commerce.
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Pages:24-29
How to cite this article:
Meenu Mahajan "M-Commerce-Growing Concept". International Journal of Commerce and Management Research, Vol 1, Issue 2, 2015, Pages 24-29
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