Managing events as potentials of profit-making and empowerment in the fast moving world: suggested strategic approach for African scenario
Hashim Sabo Bello
Events management is on the rise. With ceremonies here and there, event managers are required to ensure things go well. The profit and job potentials in this social segment are huge, being that it is a story of entrepreneurial development with human face and potentials of profits making/ empowerment in the speedy world of human civilization. This breed of social entrepreneurs who are not just consumed by the motive to make profit but the passion to provide innovative solutions needed in almost any kind of business-entertainment, finance, government, retail, fashion, sport, music, among others, so their day to day job can be filled with a huge range of exciting challenges and unique situations. The research discovered that, there is a need for improvement in the strategies and instinctive approaches used to manage tricks as the winning formula for emerging event businesses. As such, creative thinking strategy and strong leadership approach will be remarkable improvement, if and only if, forward looking managers do not use 20th century methods to manage 21st century challenges. This research believes that, an event manager is a respected advisor, content expert and commentator on issues of entrepreneurship, education and governance. Also, the research suggested that an event manager must have to be a creative problem solver highly skilled in attracting and sustaining returns on investment in business ventures and a strong communicator with ability to present messages and influences diverse audiences.