International Journal of Commerce and Management Research

International Journal of Commerce and Management Research


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 1, Issue 2 (2015)

Rural entrepreneurship and development of rural areas


Dr. Ritu Kaushik

Rural prosperity will not come to a reality unless we promote entrepreneurship among rural masess. With the advent of new economic policies such as privatization, liberalization and globalization, the rural economy has been shattered with large-scale production and wide-distribution practices. Added to this, prevailing drought conditions over several successive years have further intensified the plight of the famers. However, rural markets have been undergoing a dramatic change with the influx of many a new product and service into rural areas, giving rise to consumerism. In this scenario, the best solution for rural empowerment could be nothing but creation of entrepreneurial culture among rural masses. This initiative would not only create self-employment and employment opportunities among rural masses but also arrest rural migration to urban areas.
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