International Journal of Commerce and Management Research

Authors
Prof. Mahesh Soni

Abstract
With the fast diminishing conventional energy sources such as fossil fuel, coal natural gas and the world’s demand for energy is increasing at a brisk pace. One can imagine the hardship of life without energy. The research paper is focusing on consumer’s attitude towards Green Energy product i.e. Solar water Heater. The study has been conducted to explore the adoption practices for such non-conventional products. It dwells deeper through analyzing present policies and world as well as Indian solar market. The study is limited to Bhopal city and samples have been drawn exclusively from user category. The distributors of various manufacturing companies have been interviewed to get 360 degree insight into non-conventional energy market.