Mobile banking: An enhancement for development and growth in India
Basavaraj Nagesh Kadamudimatha, Purushottam N Vaidya
The development of information and communication technology in India leads to render banking functions at digital way. Mobile phone is a common technology that became part of every individual in this era. India is second largest telecom market in the world. Even a person, whose income is less, is afforded to buy Mobile and use internet facility. So mobile has been a necessity to their life. In the light of increased mobile penetration in India to take an opportunity to provide or render various banking services to its customer through mobile device. The trend of mobile device users in India has been increasing so the bank and financial institution must take an opportunity to enhance for development and growth in mobile banking in India. Mobile Banking enhances the quality of services which can be provided from its customer and build long term relationship between debtor (banker) and creditor (accountholder).
Basavaraj Nagesh Kadamudimatha, Purushottam N Vaidya. Mobile banking: An enhancement for development and growth in India. International Journal of Commerce and Management Research, Volume 2, Issue 11, 2016, Pages 103-105