International Journal of Commerce and Management Research

International Journal of Commerce and Management Research


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 2, Issue 12 (2016)

A study on the service quality of the primary agricultural co-operative societies


V Gopinathan, Dr. R Velmurugan

In this era of intense competition, one of the key challenges are the Primary Agricultural Co-operative Societies in managing the quality service which is a prerequisite for the customer satisfaction. As a result of the improved information communication technology, customers are well informed, discerning and value sensitive. They also have a wide range of choices on the public and private sector banks. To understand the customer’s needs the Primary Agricultural Co-operative Societies have to improve their service quality in order to survive in the competitive era. Thus, an attempt is made in the study to identify the service quality of the Primary Agricultural Co-operative Societies in Coimbatore District. The result of the study discloses that the customers give more importance for the tangibility dimension of the service quality followed by the Assurance, Empathy and Responsiveness.
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How to cite this article:
V Gopinathan, Dr. R Velmurugan. A study on the service quality of the primary agricultural co-operative societies. International Journal of Commerce and Management Research, Volume 2, Issue 12, 2016, Pages 99-101
International Journal of Commerce and Management Research