The surge of smartphones at affordable prices to common people has facilitated the consumer to use it for chatting, video calling and various entertainment purposes like TV and Live broadcast channel viewing. The paper is to study the Consumer Behavior while using mobile and its applications, especially with regards to media applications in specific. The paper will present the price expectations of the consumer for viewing media channels and during what time of the day people prefer to watch them. The paper will unleash the truth of the present scenario and can help find and come out with solutions to the current problems of the mobile media entertainment industry.