International Journal of Commerce and Management Research

International Journal of Commerce and Management Research


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 2, Issue 12 (2016)

Green marketing & consumer behaviour a case study of consumer durable products


Dr. Sanjay Keshaorao Katait

While globalization process continues in its full speed across the world, this process has also brought some serious problems with it. Leading one of these problems is environmental problems that affect all living beings negatively. These aforementioned environmental problems have started to come to the agenda more and more in the recent years and people have started to talk these negativities. Consumers now have worries about the future of the world and as results of this mostly prefer environment friendly products. In return to these attitudes of the consumers, companies have started to form their marketing strategies so as to appeal increasing awareness of this environment-friendliness. These marketing strategies, named as green marketing, have caused companies to adopt green policies in their pricing, promotion, product features and distribution activities.
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How to cite this article:
Dr. Sanjay Keshaorao Katait. Green marketing & consumer behaviour a case study of consumer durable products. International Journal of Commerce and Management Research, Volume 2, Issue 12, 2016, Pages 129-131
International Journal of Commerce and Management Research