International Journal of Commerce and Management Research

International Journal of Commerce and Management Research


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 2, Issue 12 (2016)

Internet marketing trends and Indian SMEs


Basavaraj Nagesh Kadamudimatha

The Micro- Small and Medium Enterprises (MSMEs) are small sized entities, defined in terms of their size of investment. They are contributing significantly to output, employment, export etc. in the economy. They render an important role in the economy by facilitating employment to a large number of people, contributing to exports, raising manufacturing sector production and extending support to bigger industries by supplying raw material, basic goods, finished parts and components, etc. This leads to increase in the national income and thereby per capita income. SME’S are found at rural areas, where rural people uses their resource to produce output. This paper presents the importance of internet marketing in the field of SME and advantages of internet marketing by SME’s. SME’S can perform their activities throughout world if the internet marketing adopted in their activities. Internet marketing increases the productivity of SME’S. With online users growing in India most of SME’s have realized the importance of internet technology in their daily marketing life. In recent trends in India says that internet users grows at increasing rate. So this is vital opportunity to SME’s to take steps towards internet marketing and promote their sales
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How to cite this article:
Basavaraj Nagesh Kadamudimatha. Internet marketing trends and Indian SMEs. International Journal of Commerce and Management Research, Volume 2, Issue 12, 2016, Pages 142-144
International Journal of Commerce and Management Research