International Journal of Commerce and Management Research

Authors
Umesh Ramchandra Raut, Dr. Prafulla Arjun Pawar

Abstract
The frontline employees are the key employees in every retail format, with their importance and the involvement in the daily retailing activity; they are the backbone of retailing. Various studies in social science, especially related to business management usually consider the demographics as a tool for segmentation. This paper aims to examine, what linkage exist between frontline retail employee skills and their demographic profile. Consideration of demographics with the retail frontline employees’ skill development is the central characteristics of this study. The present study is based on to understand the influence of demographic profile of young retail frontline employees on different retail skill sets. With the help of appropriate sample of the respondent, we analyze the role of their demographics with their retail skill sets. This study presents statistical significant finding, which can be very helpful for knowing the importance of demographic profile of frontline retail employees. The consequences of this study will help the retail skill development department for developing a better training program and strategies for the development of retail frontline employee’s skill sets. This study will also help retailers to understand their frontline employees with their demographics and expected retail skills to work as a frontline retail employee.