The study is based on Customers perception towards Electric vehicles (2-wheelers) in Vellore City with respect to GO Green BOV. The basic objectives of the study are to analyze consumer perception towards Electric two wheelers and develop strategies for improving B2B sales of Electric Two wheelers and to identify the means to enhance the consumer awareness level towards electric vehicles. An Exploratory research was conducted with a sample of 100 respondents conveniently selected from Vellore City. A structured questionnaire was administered to capture the primary data from the selected respondents. The data was further analyzed using the SPSS package using the Factor analysis, Co-relation, Regression and Cross-tabulation statistical tools. The study revealed that, there is complete lack of awareness about the Electric Bikes even in a city like Vellore. Most of the respondents are not convinced about the product benefit as they perceive the product to be of Inferior quality and majority of the existing customers are facing problem with after sales servicing and support. The study suggests the company to educate the people about the product and potential benefits. Improve the product quality as well the battery life. The study concludes that that people’s perception about the product is negative but with the support coming forward from the Central govt. and ever increasing prices of petrol, sooner or later the electric bike industry is going to grow drastically.