International Journal of Commerce and Management Research

Authors
Usha Devi, Dr. Vipul Jain

Abstract
Retail sector in India is reflected in sprawling shopping center. Multiplex- malls and huge complexes offer shopping, entertainment and food all under one roof, the concept of shopping has altered in terms of format and consumer buying behavior, ushering in a revolution in shopping in India. This has also contributed to large-scale investments in the real estate sector with major national and global players investing in developing the infrastructure and construction of the retailing business. The purpose of the paper is to discuss about the retail business, which is a growing prospect in India.