International Journal of Commerce and Management Research

Population Growth, Global Warming, exhaustion of Natural Resources are threatening the future of human beings, develops and revealed the concept of “Green Marketing”. With the ‘triple bottom line’ or the three pillars of business - People, Planet and Profit; gaining more attention day by day, and green is becoming the new mantra of success in any business. On the other side, a new trend of Green Consumerism is also emerging, in which consumers are becoming more aware and concerned about the environment and looking for environment friendly products and companies are also doing their best by adopting Green Production Process.