International Journal of Commerce and Management Research

Recruitment referred as systematic process of searching the potential employees and motivating them to apply for jobs. Therefore among the large pool of applicants, rightly skilled candidate can be selected for the particular job. With the beginning of social networking sites such as LinkedIn, Facebook Twitter etc., social Media has become an important part of recruitment process; in this way candidate can keep themselves aware about new developments and connect with the world around them. Recruitment through the social networking is a win-win situation for both potential employees and the organisation. Social networking sites are the most prevalent source of hire, tied with corporate career websites. The role of social media does not limited to hiring process, though it also play important role in internal communications, keeping individuals engaged once recruited. The purpose of this study is to find the usage and motivation aspect of the professional for their brighter career prospects. Through structured questionnaire method, a sample of 400 respondents (100 from employer and 300 from employee) respondent’s data was collected. The study found that recruitment through the social networking sites provide more facilitates to employer and provide the better opportunity to the employee for their brighter career.