International Journal of Commerce and Management Research

Authors
Matilda Chemutai Sang

Abstract
Business growth is an extremely important issue in any country’s economy. The study sought to establish the effects of cultural factors on the growth of women enterprises. Based on the study, this paper examines how cultural beliefs and values influence the growth of women-owned and operated businesses in Kericho County. Data was collected from 286 respondents from a target population of 1,007 businesses managed and/or owned by women. The study focused on both formal and informal businesses and utilized descriptive research design. Data was collected using questionnaires administered to selected women entrepreneurs in Kericho town chosen through simple random and purposive sampling techniques. Obtained data was analysed using descriptive statistics with the aid of Statistical Package for Social Sciences (SPSS). Presentation of data was done using frequency tables. The research revealed that majority of the women entrepreneurs felt that cultural beliefs and cultural values had an effect on the growth of their small-scale businesses. From these findings, the study recommends that small-scale women entrepreneurs in Kericho County should be involved in entrepreneurial training with the help of the county government of Kericho. The study also recommends the government should create policies to enable women to venture into all types of businesses.