International Journal of Commerce and Management Research

Authors
Hemaprasanna S, Raja R

Abstract
Indian telecom industry underwent a high pace of market liberalization and growth since the 1990s and now has become the world’s most competitive and one of the fastest growing telecom markets. Telecommunication has supported the socioeconomic development of India and has played a significant role to narrow down the rural-urban digital divide to some extent. The study employed Friedman rank test in identifying whether the mobile phones help college students’ for their academic purpose in Pollachi town. Convenience sampling method was employed to select the sample and the sample size was 391 respondents. Structured questionnaire was the tool employed to collect the primary data. The findings of the study reveals that majority of the college students use mobile phones for Downloading materials followed by Calculations, Preparing assignments, Dictionary and so on. Least usage of mobile phones by college students are for currency converter, followed by knowing share market prices, identifying money value of various countries and soon.