International Journal of Commerce and Management Research

Authors
Purushottam N Vaidya, Dr. D.V. Honagannavar

Abstract
Green entrepreneurship is a system which transforms the socially- and environmentally-engaged business by means of significant innovations. Green entrepreneurship emerges from as a mutual product of environment and entrepreneurship. It aims to provide positive environmental outcomes when producing goods and services. Green, most calming of colours, has many shades. It is the colour of money. It is also the colour of the environment. For too long, the twains have not met. However, with global warming and an energy crunch, sustainable environment friendly businesses have begun capturing the world’s imagination. Green entrepreneurship is emerging commerce which is equally profit- and nature-orientated, and might possibly solve ecological problems throughout its business activity. Across India, entrepreneurs are investing talent, technology and loads of cash to kick start green businesses. In this paper an attempt is made to introduce the concept of green entrepreneurship; briefly discuss importance of green entrepreneurship and to communicate the readers list of successful green entrepreneurs in India.