International Journal of Commerce and Management Research

Authors
MV Subba Rao, Dr. MS Narayana

Abstract
Customer Relationship Management plays an important role in any organization. The concept is useful to understand the level of satisfaction of Passengers/Commuters efforts made by all types of organizations to retain the passengers. Transport Industry is not an exception to this. The transport industry is operating with both Government owned undertakings and private transport operators. Both employees and passengers/commuters are the important elements of transport sector. In this paper an attempt is made to present the views of passengers/commuters on evaluation of satisfaction of passengers towards transport services of APSRTC in Guntur District.