ARCHIVES
VOL. 3, ISSUE 5 (2017)
Impact of information technology in phone banking sector
Authors
Dr. V Selvam
Abstract
Indian banking industry, today is in the midst of an information technology revolution. Combinations of regulatory and competitive reasons have led to increasing importance of total banking automation in the Indian banking industry. Information Technology has basically been used under two different avenues in Banking, one is communication and connectivity and other is business process reengineering. The main objectives of the present study are to evaluate the level of awareness on phone banking services among the customers of commercial banks, to identify the various factors influencing the usage of phone banking services and to measure the level of satisfaction of phone banking services among the customers of commercial banks. This study concluded that commercial banks’ customers are moderately aware about the foremost E-Banking channels of ATM, mobile banking, internet banking and phone banking channels and satisfied in all the services that are related to the four channels.
Download
Pages:101-105
How to cite this article:
Dr. V Selvam "Impact of information technology in phone banking sector". International Journal of Commerce and Management Research, Vol 3, Issue 5, 2017, Pages 101-105
Download Author Certificate
Please enter the email address corresponding to this article submission to download your certificate.

