International Journal of Commerce and Management Research

Authors
B Divya Keerthika

Abstract
In 1990s and particularly at current juncture “quality” concept was introduced in services marketing. A feeling is also developing that services marketing is important not only in services sector but also in every business enterprise. Enterprise which deals with physical products and some services are an integral part of business operations. Thoothukudi district is attracting a lot of foreign tourists as well as domestic tourists. There is also big contingent of floating population who comes to the city for work and stay for a period ranging from three months to one year. It would be worthwhile to assess the quality of service produced by the existing hotels to the tourists, and this study is to assess and examine the perceptions of the guests of the hotels regarding the quality of the hospitality and to demonstrate ways by which these hotels can make qualitative improvements in services.