International Journal of Commerce and Management Research

Authors
Manju Singhania

Abstract
Taxi Market throughout the world, in India and in Mumbai facing drastic changes in the form of Aggregator taxi model which is because of Innovation in Technology, advancement in Technology and simultaneously increasing investment by venture capitalist due to changes in technology transportation in city like Mumbai has become affordable and more better, comfortable, quick, for common people. Technological platform is created by aggregator taxi operators by which they connect driver and passengers and fill the gap between demand and supply earlier were days when to get taxi one has to go to taxi stand and number of time drivers use to refuse for desired destinations the change in taxi service can be seen in this way. Earlier Radio taxi service were available, you can call taxi by giving a call to call center of companies and now latest development is this that you can download app of Ola and Uber and can book taxi through your smart phone, within few minutes taxis at your doorstep. You can locate the location of a taxi the moment you start the app. You get the phone number of the driver, you can see the movement of your taxi on your mobile, where the driver is, in which location, which road, how much time it will take, what will be the estimated total charges all that you can know well in advance and the estimation of time also. Most of the time estimation of time is so accurate. Aggregator taxi model is creating win-win situation for all stakeholders that is company, driver and passenger. In Mumbai Ola service started earlier than Uber. Aggregators are changing the face of taxi transportation earlier which was not considered affordable for common people now it is making taxi market much better in the form of safety by locating route, air conditioned service better behaviour of driver removing the refusals, easiness in getting service prompt and quick service with most accurate estimations with this the paper aims to present the overview of the taxi Aggregation Industry in Mumbai, Current scenario, issues and current changes in the policies of the government to control the aggregators taxi service in Mumbai. Entrepreneurship is an important source of innovation in the economy. Existing kaalipeeli taxi may create barriers for exploiting business opportunities and this can influence entrepreneurs to circumvent rules to exploit new opportunities. Thus during times of change, entrepreneurship can lead to better economic development.