International Journal of Commerce and Management Research

Authors
K Chellamma, Dr. L Vijayashree

Abstract
Nowadays the way people communicate has changed. Social Network Sites (SNSs) is considered as one of the main reasons for this shift. These are generally website based Interactions. This technology normally has links of social networks, user profiles, and various other functions such as instant messaging with multimedia, e-mail and focus group discussions. We could see that more and more users are accessing social networking websites these days. These applications are accessible from various devices including laptop computers, desktop computers, tablets PCs and mobile phones. It is important to explore the possible benefits out of using various social interactive websites for the purpose of recruitment. This paper studies potential benefits of using various social networking websites for the employers and placement consulting companies in sourcing candidates.