In this paper is to measure the level of satisfaction of the customers towards the quality services in retail store in Villupuram Town. One of the biggest contemporary challenges of marketing is providing and maintaining customer satisfaction. Customer satisfaction measures offer a meaningful and objective feedback about clients’ preference and expectations. The study surveyed 100 customers of 5 various retail stores to determine the key influential factors that significantly influence on their level of satisfaction. Service quality has been the subject of considerable interest by both practitioners and researchers. An important reason for the interest in service quality by practitioners results from the belief that this has a beneficial effect on bottom-line performance for the firm. However, practitioners often tend to use the terms service quality and customer satisfaction inter changeably.