International Journal of Commerce and Management Research

International Journal of Commerce and Management Research


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 4, Issue 1 (2018)

Social media marketing


Punithavathi K, Dr. H Vasudevan

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement. Social networking websites are based on building virtual communities that allow consumers to express their needs, wants and values, online. Companies can keep in touch with individual followers by way of social networking sites. Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. It is a form of Internet marketing that utilizes social networking websites as a marketing tool.
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