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VOL. 4, ISSUE 2 (2018)
Brand preference among consumers for toiletries products
Authors
Pawan Kumar, Mahabir Narwal
Abstract
Brand preference is important for companies as
it provides deep insights into why consumers choose one brand over another.
This understanding helps companies to make brand strategies to align with
consumer expectations, thereby fostering stronger brand loyalty and increase
market share. Toiletries refer to those products which are used for improving
the appearance of the body and taking care of it such as perfume, soap,
deodorant, shampoo, toothpaste and hair-care. Nowadays global cosmetics and toiletries
market is growing rapidly. Therefore, it is significant for companies to study
consumers’ preference towards brand. In the present paper,
an attempt has been made to study brand preference among consumers for
toiletries in Haryana. The data has been collected from 500 respondents of
Haryana. Descriptive analysis has been applied to find
out which brand of toiletries is most preferred by consumers. The results
revealed that Lux and Dettol are the most preferred brand in
soaps by consumers. Colgate and Pepsodent are the most preferred brand in
toothpaste category. Himalaya and Garnier are the most preferred brand in Face
wash category. Axe and Eva are the most preferred brand in Deodorant category.
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Pages:82-85
How to cite this article:
Pawan Kumar, Mahabir Narwal "Brand preference among consumers for toiletries products". International Journal of Commerce and Management Research, Vol 4, Issue 2, 2018, Pages 82-85
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