International Journal of Commerce and Management Research

International Journal of Commerce and Management Research


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 4, Issue 2 (2018)

Effects of information and communication technology on small and medium enterprises in Cuddalore district


D Selviamercy, Dr. G Radhakrishnan

Now-a-days organisations of all types are utilising Information and Communication Technologies (ICT) around the globe for cutting costs, improving efficiency and providing better customer services. In this paper deals with impact of information and communication technology on performance of small and medium-sized enterprises (SMEs) in Cuddalore District was considered. The target population of the study was the small and medium sized enterprises in Cuddalore District. The purpose of the study, samples size of 180 small and medium sized entrepreneurs are selected. The collected primary data are subjected to various statistical techniques from descriptive statistics like Simple Percentage, Mean and Standard deviation. It is found that in the study area have moren manufacturing enterprises, most medium-scale enterprises are (54.55 percent) categorized as Partnership firm with only a small proportion (16.36 percent) classified as sole proprietorship, few enterprises (from both small and medium-scale) representing 13.89 percent have been in business for over 10 years and also reveals that effect of ICT implementation in SME in Cuddalore district were high in Reliable Business Forecast, Customer Profiling, Better Access to Information and Increased Efficiency with mean score more than 4.14. Whereas the low level of impact were shows High Quality of Customer Care, Improved Communication with Staff, New Products/Service Development and Increased Responsiveness to customers.
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How to cite this article:
D Selviamercy, Dr. G Radhakrishnan. Effects of information and communication technology on small and medium enterprises in Cuddalore district. International Journal of Commerce and Management Research, Volume 4, Issue 2, 2018, Pages 67-69
International Journal of Commerce and Management Research