International Journal of Commerce and Management Research

International Journal of Commerce and Management Research


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 4, Issue 3 (2018)

A study on growing trends of online hotel booking


S Akhila, C Manikandan

The Indian tourism and hospitality industry has emerged as one of the key drivers of growth among the services sector in India. Hospitality is the relationship between a guest and a host. Hospitality is the act or practice of being hospitable. Tourism and hospitality industry are related to each other. Hospitality is the act of welcoming, receiving, hosting or entertaining the guest. It involves ward and generous welcome of the tourist. This study is framed to analyze the usage of online platforms to book hotels online spread across South of India. It is an attempt to draw out results from the online hotel booking users, awareness on online hotel booking, and their satisfaction levels and to measure their priorities while booking a hotel online. With the introduction of peer to peer hospitality services which will bring a potential dynamic dimension to the hospitality industry, this study aims to find out whether the online users will prefer this community based hospitality services or not.
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How to cite this article:
S Akhila, C Manikandan. A study on growing trends of online hotel booking. International Journal of Commerce and Management Research, Volume 4, Issue 3, 2018, Pages 09-15
International Journal of Commerce and Management Research International Journal of Commerce and Management Research