International Journal of Commerce and Management Research

International Journal of Commerce and Management Research


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 4, Issue 4 (2018)

Employee needs and motivation a primary focus of managers: Manufacturing industries in Coimbatore


Gowrishankkar V

Every person has a different reason for going to work. These reasons are as individual as whichever person you may ask. But all of the reasons for working share a common thread. We all obtain something from work we need. There is much discussion about the value of extrinsic motivation (monetary and other material rewards) versus intrinsic motivation where people re driven by what’s inside them. Not by the trappings of success. Whereas I recognize how critical extrinsic motivation is–we all need to be rewarded fairly for the job that we do-in my experience the most effective factors relating to employee motivation are related to intrinsic motivation.
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