International Journal of Commerce and Management Research

International Journal of Commerce and Management Research


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 4, Issue 4 (2018)

Impact of impression management on job attitude: Framework development


Roopa Traisa, Dr. KS Gupta

In this complex and competitive business world, there are losers and gainers of the competition. How is this judged? Not just by their performance but also by the impression they set in the minds of the evaluators. This study focuses on the strategies of Impression Management IM (Ingratiation, intimidation, exemplification, self-promotion and supplification) and tries to find whether there is a relationship between IM and job attitude of an individual, looking into the aspects of Job satisfaction, job involvement, organisational commitment and self efficacy.
Pages : 45-51 | 786 Views | 228 Downloads