E-commerce is performing one of the vital roles in business and facilitates to explore in the future. E-commerce is concerning the exemplar shift in the commercial world of transaction. Starting from consumer goods to electronics, costumes, home accessories and so on products have been sold in the online digital market. Compare to the initial stage of online commerce present growth trend has shown a tremendous increase. Though the market is booming up, there are some issues and challenging factors bump into both seller and buyers of e-commerce. The weaknesses of quality branding products and lack of brand awareness towards online selling websites and their product listing and categorizing in digital marketing are barriers in conducting any satisfied online business and e-commerce transactions. A major challenge for sellers is to overcome forged of their products and buyer as to over the fake products. Shopper satisfaction so-called consumer’s satisfaction towards e-commerce transaction has been a major concern in the online market for these years. This study is to focus on customer’s awareness on digital marketing in e-commerce trade. This helps to online business companies to generate a precise product listing and revenues and expand the business, while for customers; it helps in time saving during shopping and offers a greater product selection and cost saving.