The Impact of using e-services application through mobile phones on achieving competitive advantage in Jordanian commercial banks
Yaseen Khaled Dojan Alkhatatneh
The study aimed to measure the impact of the using E-Services services by mobile phones to achieve competitive advantage in Jordanian commercial banks. The study relied on descriptive analytical methodology. The study population consist of (13) commercial banks in Amman City. The study sample was use the comprehensive survey of the banks managers departments, deputies and the heads of the departments in Jordanian commercial banks. A set of questionnaire were designed and developed to covered the study variables with total of (400) questionnaires were distributed, (392) questionnaires were retrieved which equal (98%), and (8) survey sets were rejected which equal to (2%). The results of the study shows a significant impact of mobile banking applications of all dimensions (personal account management, e-payment, e-transfer, credit card services, e-services) on Achieving competitive advantage of all dimensions (speed, confidentiality and security, diversity) in Jordanian commercial banks.