International Journal of Commerce and Management Research

International Journal of Commerce and Management Research


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 4, Issue 4 (2018)

Cosmetics and life style of youth


Dr. Swarupa R

Cosmetic products play a vital role in the changing lifestyle of today generation. In today’s society an increasing number of men and women are using cosmetics and beauty products. Some of them use to increase their confidence, while others use it to improve their appearance. In general, most of us use cosmetics to better feel about ourselves. The Indian cosmetics industry is growing in terms of product development and marketing. The preference of Indian consumers is changing from the ‘merely functional’ products to more ‘advanced and specialized’ cosmetic items. As the standard of living is increasing people are able to spend more on cosmetics as it enhances appearance. In today’s global market customers possess more knowledge and information which changes the purchase behaviour. Nowadays cosmetic usage becomes more an important part in our daily life. Cosmetic industry becomes more developed because of increasing of the demand among the users. The development of the new cosmetic product also influence the Cosmetic industry. The advantages of feeling goods, portraying the beauty, and satisfying egoistic needs should not be regarded as the element of justifying the end. Brands also influence the customer behaviour which it can influence the decision to buying or not as the brand name play a major role in purchasing decisions. Social media is considered to be the best for cosmetic industry because of the visual impact. The world is becoming more and more interconnected. At the same time it is also becoming more and more local and individualistic. Consumers seek products and services that are personal to them. All these require innovative research and formulations in the Cosmetic industry.
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