A study on the analysis of authenticity of customer satisfaction review in web portals
Online surveys are usually created as Web forms with a database to store the answers and statistical software to provide analytics. Companies often use online surveys to gain deeper understanding of their customer’s taste and opinions. Like traditional surveys they can be used in two basic ways: to provide more data on customers, including everything from basic demographic information (age, education level, and so on) to social data (causes, clubs, or activities the customer supports) to create a survey about a specific product or service or brand in order to find out how customers are reacting to it. In contrast to traditional surveys, online surveys offer companies a way to sample a broader audience at lower cost. The present study is aimed at analyzing the Authenticity of Customer Satisfaction review in Web Portals.