International Journal of Commerce and Management Research

International Journal of Commerce and Management Research


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 4, Issue 4 (2018)

A study on challenges of internet banking with reference to Chennai city


Dr. RP Ramesh, L Paul Edison

Internet banking has revolutionised from homemade personal computers to handmade android phones. Online banking, also known as internet banking, is an electronic payment system that enables customers of a bank or other financial institution to conduct a range of financial transactions through the financial institution's website. The paper aims to bring out the challenges faced by customers in operating through internet banking. The samples are limited to the Internet banking uses of Chennai city of Tamil Nadu state. The sample size is limited to 100 respondents using convenient sampling. Convince, Flexibility and Time Saver are some of the advantages of the internet banking. The challenges faced in internet banking are low broadband internet penetration followed by Banks’ Ambivalent Commitment Levels, Fear of Online Threats/Scams, Digital and Financial Divide. It is evidently found that majority of respondents hold saving bank account and follow internet banking for their convenience with all devices. Accessibility of Internet Banking, Network Challenging Factors and Gender of the respondent determines the major challenges of Internet Banking.
Pages : 122-125 | 673 Views | 187 Downloads