PMSBY is not a mediclaim, which is there is no provision for reimbursement of hospitalization expenses following accident, resulting in death or disability. PMSBY is one of three social security schemes that the government had announced in the 2015 budget. It is an accident insurance scheme, PMSBY offers a one year accidental death and disability cover, which can be renewed annually. The other two being Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY) and Atal Pension Yojana (APY). To create a universal social security system for all Indian that will ensure that no Indian citizen will have to worry about death, accident. In this study an attempt has been made to study in details about Awareness, Customer satisfaction and level of beneficiaries towards PMSBY. But due to its limited awareness in policy holders, coverage, existing competition and lack of investor’s interest, act as barriers in the success road of the scheme. An effort has been made to evaluate the response towards the policy and the study has find out that there is a problem of receiving the accidental claim amount and there is lack of awareness about the scheme in rural areas in some of the places say, particularly in Coimbatore city, Perur.