In the present scenario of ongoing businesses, work-life balance practices in organisations, relied on attracting better employees and plummeting work-life conflict among existing employees in order to enhance organizational performance. This review of the literature provides a critical review and examination of factors playing a prominent role in keeping a positive link between work life and employee performance. It revealed that several factors were found to have a significant bearing on maintaining a balance between the lives of an employee in both the scenarios. It has been posited that the businesses may therefore need to be modified to reflect the number of additional routes by which work-life balance practices can influence organizational performance.