International Journal of Commerce and Management Research

Authors
K Ramya, Dr. P Sekar

Abstract
As people are health conscious & are using many Ayurveda products for their daily life, Herbal and ayurvedic products are flattering to a popular range. Patanjali Ayurveda Limited established in 2007 with a sole main objective of making India an idealistic place for growth & development of Ayurveda, by offering many ayurvedic products which includes the range of health care items, personal care items, medicines, etc. As popularity has been roosted up to Patanjali products by becoming popular in Indian as well as foreign market - by the reports of Broadcast Audience Research Council (BARC 2016), Patanjali Ayurvedic products are India’s biggest Fast Moving Consumer Goods (FMCG) advertiser. This main sole aim of this is actually an attempt which has been made to identify the factors being determinative for consumers in selection of patanjali ayurvedic products & helping them to reveal its brand identity. An empirical study is done with the help of 100 samples taken for the study from different areas of Coimbatore city.