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VOL. 5, ISSUE 1 (2019)
Services marketing of Tirumala Tirupati Devasthanams, Tirupati
Authors
A Devaki, M Venkateswarlu
Abstract
Tirumala Tirupati Devasthanams (TTD) dissemination of information is a key role. Pilgrims form different places, different languages and different cultures, different back grounds, different attitudes are visiting Tirumala every day. They are very anxious about the information and guidance. Dissemination of information to the pilgrims is the duty of the organization to facilitate them and make their pilgrimage more convenient. Tirumala Tirupati Devasthanams. The Tirumala is situated at highest 2,980 feet above the sea level and enjoys salubrious and invigorating climate. Above 40 to 50 thousands of pilgrims are visiting the Tirumala every day and an average of 70 thousands at peak seasons. The pilgrims visiting Tirumala are from different states, places, languages, cultures, status. Dissemination of information to such people having different faiths and believes is a major task and is a very important job. Tirumala Tirupati Devasthanams is using all forms of media to inform the pilgrims. It is also felt ideal to study and evaluate the existing status of public relations department and to extended necessary suggestions for modification of the same. Services marketing are defined as “the integrated system of business activities designed to plan, Product, Price, Place, Promotion, People process and Physical Evidence and distribute appropriate services for the benefit of TTD service marketing. The perception of services marketing focuses on selling the services to the best interest of the customers. In this paper services Marketing of Tirumala Tirupati Devasthanams, Tirupati.
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Pages:48-51
How to cite this article:
A Devaki, M Venkateswarlu "Services marketing of Tirumala Tirupati Devasthanams, Tirupati". International Journal of Commerce and Management Research, Vol 5, Issue 1, 2019, Pages 48-51
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