The gold loan companies are enjoying with the growth of the industry through increasing awareness of the Gold loan-product as one of the financial inclusion among the people in India about borrowing the loan against the security of the gold. This initiative from NBFCs made people to meet their financial requirement through easy and hassle free borrowing and even banks also offering gold loan. Gold loan became a suitable loan product for people in India to meet their emergency financial requirement. The paper focuses on the opinion of the Gold Loan-borrowers’ perception in Gadag, Karnataka.