International Journal of Commerce and Management Research

International Journal of Commerce and Management Research


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 5, Issue 3 (2019)

A study on consumer perception toward donear industries limited


Shubham Kamlesh Pandey, Prinsa Maheshbhai Patel

Customer perception is that tell us what customer think about brand or company or its offering to customer and how much awareness about company which include by advertising, review, public relation, social media, personal experience, and other channel The aim was To study the consumer perception in textile company and To study relationship between perceived quality and satisfaction with products and services of donear textile industries To achieve the aim of the study questionnaire survey was used. The results show that there is an impact of consumer perception toward Textile Company. Primary data were collected with the help of structured questionnaire filled by observation and customer’s experience. Primary data is the first hand data collected for the immediate purpose of the study by fill questioner to respondents (related to that field and customers) in Surat. The questionnaire is a set of question given to sample of people. The sampling size for this research is 100 respondents. SPSS is used to for analysis and interpretation of data to study the consumer perception in textile company and as per doing analysis in SPSS we get know about most of people are aware about donear company To achieve this aim questionnaire survey was used. Which I used likert scale and analysis on SPSS by t test and get result that consumer are having direct relationship between them quality and satisfaction.
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