International Journal of Commerce and Management Research

International Journal of Commerce and Management Research


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 5, Issue 3 (2019)

Customer view about services of axis bank in Surat city


Prinsa Maheshbhai Patel, Bhavin Hasmukhbhai Ghoniya

Customer Views about Services is a measure of the overall value of a service, is a key concept in service marketing. Customer Views has been significant impact on customer loyalty. They can lead to customer satisfaction and customer Perception. The aim of this study is to Customer Views about Services of Axis Bank. Methodology, Marketing research is defined as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company. My project has been developed on descriptive research. The research process depends upon developing the most efficient plan for gathering the needed information. I chose a sample size of 100 respondents consisting of based on judgment sampling. All respondents were the customers of Axis Bank. The method was simple random sampling. For this project both primary and secondary data were valuable sources of information. Secondary data provides a starting point for any research and offers valuable sources of already existing information. Secondary data are the easiest to gather and the cost of collecting this data is also very low. For my project work it was collected through the help of various directories of various associations, magazines, newspapers, websites etc. The employees helped me in short listing people, for my target people. Primary data are data freshly gathered for a specific purpose. For my project work the primary data was collected by means of survey though Questionnaires. The results that 82 % customer satisfied with the product and services of Axis bank. So as a conclusion, we can say that most of customer or people are satisfied with services of axis bank.
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