anyuwangi is one of the biggest national chili centers in Indonesia. Common problems faced by farmers is during the dry season, chilli farmers experienced crop failure due to drought and moltation. On the contrary, farmers are starting to fret with the decline in the price of cayenne due to the high intensity of the rain and daily flooding. The purpose of this study was to identify the performance of cayenne agribusiness in Banyuwangi Regency, as well as determine the priority strategy for improving the performance of cayenne agribusiness in Banyuwangi Regency. The performance of cayenne agribusiness in Banyuwangi Regency shows an increase from year to year seen from the amount of production and planting area. The strategic priority in improving the performance of cayenne agribusiness in Banyuwangi Regency through QSPM analysis is to produce high quality (premium) chili peppers and by developing processed chili products.