Green marketing has emerged important concept in India as in other parts of the developing and developed countries. It is a new revolution in India in early 1990’s. There is a radical change in consumer preferences and life styles. There has been a change in consumer attitudes towards a green life style. The companies are actively trying to increase their impact on the environment. Due to the shift from traditional marketing to green marketing, companies are facing many new challenges. Organisations and business however have seen this change in consumer attitudes and are trying to gain an edge in the competitive market by exploiting the potential in the green market industry. This concept study discusses the initiatives of few corporate towards green marketing in India and abroad also. Though their initiatives are different but the goals are similar. This paper describes the various initiatives introduced by selected companies for promoting green marketing revolution.