The study was conducted to understand the consumer preferences for traditional Maharashtrian dish Puran Poli. Puran Poli is one of the most loved delicacies in Maharashtrian food that is prepared in every Maharashtrian family during special occasions. It is dish made majorly from Bengal gram and Jaggery or/and sugar. The major objective of the study was to assess the preferences of consumers towards Puran Poli along with analysis of consumer awareness regarding it. The assessment was based on age, occupation and family type. The impacts of all these demographics was analysed in context of consumer preferences regarding Puran Poli. The simple randomised sampling was used for primary data collection. The documented information was also accessed for better understanding of the consumer preferences. Data was collected through online and offline survey and interview method using a structured questionnaire. Geographical scope of the study was rural and urban population in Pune district. It was found that the people are fond of Puran Poli. Puran Poli is moderately important in the diet of people. It is mostly consumed on special occasions. Overall soft textured, Yellow-red colour Puran Poli is preferred. Maximum people like to consume Puran Poli with milk. It is detected that age have significant while family type have very less impact on the consumer preferences regarding Puran Poli.