The present research paper addresses the effect and impact of digital revolution and its associated problems in companies. This paper mainly deals with innovation leads to ease of doing business. Some business firms are struggling in order to survive in the market. Business environment may or may not adjust to new technological advancement. Due to increase in the usage of mobile phones related things (MPT), internet kind of things business are becoming, technically speaking easy but perception of government, consumers and general public are rational. In order to overcome this negativity TAI has been widely used. We have selected 100 respondents and gathered the opinions and perception in 4.O in Finance These respondents include academicians, Research Scholars, Financial Managers and Engineers (IT). We have also used secondary data to analyse the current trend in 4.O.