ARCHIVES
VOL. 5, ISSUE 5 (2019)
Cultural risk managementof foreign corporations enteringVietnam market
Authors
Dr. Nguyen Hoang Tien, Nguyen Phuong Thao
Abstract
In a global, multicultural and interdependent market today, the success of large corporations apart from the talent and vision of the leadership team, the policy system, is also determined by the knowledge of the differences between cultures and business practices of the countries they penetrate. Understanding the culture and relevant conventions can help corporations successfully build better relationships with local business partners, colleagues and customers. This article will help us better understand the cultural risk management of foreign corporations entering Vietnam market. Specifically, the topic will delve into analyzing the current status of cultural elements of corporations and proposing solutions for better risk mângement, thereby facilitating access to Vietnam market.
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Pages:51-55
How to cite this article:
Dr. Nguyen Hoang Tien, Nguyen Phuong Thao "Cultural risk managementof foreign corporations enteringVietnam market". International Journal of Commerce and Management Research, Vol 5, Issue 5, 2019, Pages 51-55
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